Monday, July 15, 2013

Did Jay-Z Just Kill Performance Art?

Murder, they wrote. The suspect? Media mogul, sports agent, and rapper Jay-Z. The victim? Performance art. The accomplices? Performance artists!? When Jay-Z decided to shoot the video for his song “Picasso Baby” from his recently released album Magna Carta... Holy Grail at the Pace Gallery in New York City, not only did he include an artistic venue, but he included an actual artist, Marina Abramović, reigning queen of performance artists and self-appointed guardian of performance art itself. Judging just from the sneak peek of the final video, Abramović plays a significant role in the video, making it one of the rare cases of popular culture crashing into the world of high art. For many people, performance art’s already moldering in the grave, but for those who hold out hope for the genre, “Picasso Baby” might be the coup de grace.  Did Jay-Z just kill performance art? Please come over to Picture This at Big Think to read more of "Did Jay-Z Just Kill Performance Art?"

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