Thursday, January 9, 2014

Can Glamour Save Your Soul?

It’s not easy to take glamour seriously. From the supermarket magazine rack glossy promising “5 Easy, Non-Stalkerish Ways to Show a Guy You’re Into Him” to the never-ending, slow motion train wreck of today’s rich and fabulous, “glamour” isn’t as glamorous as it used to be. Coming to glamour’s rescue is Virginia Postrel’s The Power of Glamour: Longing and the Art of Visual Persuasion. Postrel not only saves glamour from charges of frivolity and superficiality, but also champions glamour as a powerful nonverbal rhetorical path to a better life. “By binding image and desire, glamour gives us pleasure, even as it heightens our yearning,” Postrel claims. “It leads us to feel that the life we dream of exists, and to desire it even more.” Glamour shows us the stuff of dreams so we can dream of better stuff—in our lives and in our world. When this old world starts getting you down, can glamour save your soul? Please come over to Picture This at Big Think to read more of "Can Glamour Save Your Soul?"

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