Tuesday, June 29, 2010

Moving Forward: New Wave Museum Marketing

“It’s time we Met,” reads several posters in the latest marketing campaign of the Metropolitan Museum of Art in New York City. A recent piece by Peter Aspden titled “Met on the Move” in the Financial Times queried the Met’s director Thomas P. Campbell (shown) as to what new directions the museum will be taking in bringing the museum to the public for the ever-shrinking entertainment dollar in our still-shrinking economy. As the Met goes, so goes most American museums, so listening to this canary in the coal mine can give us an early indication of just what kind of siren song museums hope to sing to lure patrons through their doors. Please come over to Picture This at Big Think to read more of "Moving Forward."