Monday, August 23, 2010
Essential Reading: Paul Bloom on How Pleasure Works
“The main argument here is that pleasure is deep,” Paul Bloom writes early on in his new book, How Pleasure Works: The New Science of Why We Like What We Like. “What matters most is not the world as it appears to our senses. Rather, the enjoyment we get from something derives from what we think the thing is.” Bloom argues that at the root of pleasure is our reading (or misreading) of the essence of something rather than the facts presented to our senses. This essential reading directs our appreciation of everything from our mates to our favorite music or painting. After reading How Pleasure Works, you may never look at how you look at things the same way again. Please come over to Picture This at Big Think to read more of "Essential Reading."
[Many thanks to W.W. Norton & Company for providing me with a review copy of Paul Bloom’s How Pleasure Works: The New Science of Why We Like What We Like.]