Wednesday, September 1, 2010

Mission: Impossible: The Art of McSweeney’s

“Impossible, you say?” one of the early pages asks rhetorically in Art of McSweeney’s, a study of the art of the quirky periodical McSweeney’s Quarterly. “Nothing is impossible when you work for the circus.” With David Eggers as the chief ringmaster, McSweeney’s Quarterly gathers together all creative creatures under the big top of his publishing venture in an attempt to do nothing less than save the printed book itself. To lovers of the online reading experience, Eggers et al. seem like hopeless Luddites—dinosaurs in a golden age of pixels. To lovers of the book as a work of art, the McSweeney’s cast attempts the impossible and succeeds, at least for now. Please come over to Picture This at Big Think to read more of "Mission: Impossible."

[Many thanks to Chronicle Books for providing me with a review copy of Art of McSweeney’s.]