Saturday, January 15, 2011
Drive-By Sightings: Fine Art Ads on NYC Taxis
New York taxis are known for lots of things, most of them bad. Thanks to a new advertising campaign, 500 Big Apple taxis will be known for something great—great art. Works by artists Chuck Close and Kehinde Wiley will grace the tops of 500 cabs for the rest of the month of January as part of an advertising campaign hoping to bring art to people in the streets. Their works will take up more than $100,000 worth of advertising space as part of a gift to the city. The next question will be whether pedestrians and fellow motorists will take note of these drive-by sightings or if the ads will blend into the great blur of life in the big city. Please come over to Picture This at Big Think to read more of "Drive-By Sightings."